Veteran Promoting Director Mike Densmore will be a part of UTA Advertising, the model consulting arm of the United Expertise Company, as the primary individual accountable for development and innovation.
In its newly created function, Densemore is accountable for main the company’s new enterprise efforts with branded prospects world wide and increasing its relationships inside the broader promoting trade. He’s primarily based in New York.
“Mike is very revered within the advertising and branding trade and has earned an unparalleled popularity for leveraging leisure and media to develop modern and distinctive initiatives that enchantment to customers. “Increasingly more,” Julian Jacobs introduced a brand new place in Densmore. “As we develop our presence in New York and enhance the worldwide roster of high model shoppers, Mike has develop into an irreplaceable asset for our group. I’m more than happy to welcome him to UTA.
Based in 2017 by Anderson and Jacobs, the division represents main international manufacturers resembling Delta Air Traces, Common Mills, Common Motors, Google, LinkedIn, Lyft, Petco and Piaggio. Just lately, UTA Advertising has performed an essential function in campaigns resembling LinkedIn’s #ConversationsForChange. Mediated a brand new characteristic movie grant deal between Ava DuVernay’s ARRAY and Google. Above all, a brand new storytelling fellowship with the blacklist.
“I’ve lengthy admired UTA and am excited to affix the group of David and Julian. UTA, its shoppers and companions will not be solely on the middle of tradition, however usually what’s subsequent? We anticipate what is going to occur and make it occur, “Densmore added. “It is a very fulfilling and artistic job, and we are able to’t wait to leverage the big selection of expertise and sources of your entire company to construct unimaginable momentum on monitor.”
Previous to becoming a member of the UTA group, Densmore just lately served as CEO of Forsman & Bodenfors, launching new partnerships with manufacturers resembling Hyatt, Diageo, YouTube Music and Saucony. All through his profession, Densmore has led campaigns for Amazon, Netflix, YouTube, Fb, Google, Spotify, JetBlue, the NBA, Microsoft, Diageo, Budweiser and Heineken. Specifically, whereas serving as World Chief Development Officer at Bartle Bogle Hegati (BBH), he led the Home of Playing cards FU2016 marketing campaign and gained the first Built-in Grand Prix at Cannes Lions.
Densmore can also be a member of the Board of Administrators and chairs the Advertising, Expertise and Financing Committee of Make-A-Want Worldwide.
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